Moreover, the new emblem is designed to be freely divided into parts, reduced or enlarged. This refers to the main function of the application, a hint of communication and interaction between users. Its place was taken by an abstract multicomponent composition consisting of four rectangles with rounded sides and four teardrop-shaped figures.Įach circle symbolizes a cloud of text – the so-called callout, which is used to transmit speech. It was associated with the hashtag that was the organizing element of the application, stood before the channels’ names, and quickly found messages.Īfter the redesign, the iconic grille mark disappeared. The first Slack graphic was 100% in line with the concept of a corporate messenger. The letters have lost their rounded corners, although, in general terms, the font is similar to the previous one. The caption has also changed: the name of the program has become black. The main thing is that now it can be placed on any background, not just white. The disappearance of overlapping elements makes the image flat, but designers don’t see this as a significant issue. The new logo embodies the original spirit, although it uses far fewer colors and lacks the usual transparency effect. As a result, the sign became more abstract. After a long creative search, experimenting with different forms, he decided to keep the original octothorpe but change its style. Responsible for the image change was Michael Bierut, creator of the famous Hillary Clinton and Mastercard logos. To make visual identity more consistent, Slack executives turned to design agency Pentagram for help. The company had to use several versions of the logo that had nothing in common.įor example, the app icon was missing a hashtag.The lattice sign lost its appeal if it was placed at the wrong angle.It didn’t look good on a bright background due to its complex palette, which contained 11 colors.Some people weren't happy, saying it looked like different body parts, but the company stuck by it. In 2010, Gap changed its logo typeface to a simple black lettering with a blue square superimposed over the "P" but within days returned to its original long font with the brand name written in upper case letters after people called it "tacky" and "cheap." In 2014, Airbnb updated its logo from a blue italic design to a red "Belo," which the company said is a symbol of belonging. Logos are used by companies aiming to make their business instantly recognizable - and changing them can cause a backlash. It worked with design agency Pentagram on the project, led by partner Michael Bierut, and considered using emojis, dots and different versions of the hashtag (or "octothorpe") when creating the new logo according to a post on Pentagram's website. The new version uses fewer colors but isn't a million miles from the original, Slack said. The post included versions of the old logo against different backgrounds, and said it had to develop three different ones, including a black-and-white version and a square checked option. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower
Best Debt Consolidation Loans for Bad Credit
0 kommentar(er)
